This also makes pricing for leaderboard banner ads largely universal. That means, you won’t have any issues setting up your leaderboard ads and you won’t need to use any Javascript, rich-media, or video formatting to display your ad. The format of leaderboard banner ads is also a universally accepted format for all ad server solutions. No technical expertise or complex coding is needed. When it comes to placement, all you need to know is the URL of the leaderboard ad and the image location of the banner. They can be sized to fit into their intended space on a web page, and they’re even easier to change out if they’re not getting the desired results. As opposed to other ad formats, leaderboard ads can be used by all levels of designers and advertisers, in terms of placement and satisfying all the basic requirements for attracting visitors. One of the primary benefits of using leaderboard banner ads is that their overall design makes them perfect to work with. ![]() There are several reasons for this, which go beyond simply being the strongest performing ads in the ad space. Visiting most websites, you’re likely to come across at least one leaderboard banner ad or two. What are some of the Pros of a Leaderboard Banner Ad? They should be bright, welcoming, and use attractive images or multimedia with minimal text to convey their message. ![]() It’s important to note that a good leaderboard ad grabs a visitor’s attention not because of its location, but because of how the message within the ad is being displayed. These types of ads are also typically sold in sponsorship and private deals among advertisers and publishers. This new size gives advertisers a lot more space to work with when it comes to prominent webpage positions without interfering with the content of the websites - hence their popularity. The typical leaderboard ad measures 728 pixels wide by 90 pixels tall, which has replaced the older and smaller 468 by 60 pixel IAB standard banners of the past. Either way, they’re incredibly visible, giving advertisers the advantage. ![]() You can also find them in the header section of web pages and sometimes even the bottom of some web pages. They’re also usually the first ad visitors see when they land on a web page, as they’re almost always placed at the top of the page. This is because, unlike the leaderboards you see in real life, these are filled with both text and images in a responsive display format. Leaderboard banner ads are among the highest-performing as they have the highest impact on website traffic. In a nutshell, a leaderboard banner ad, also referred to as a horizontal banner ad, is a rectangularly shaped digital ad unit.īanner ads, in general, are considered to be high-performing. In this article, we’re going to discuss everything you need to know about leaderboard banner ads, including their pros and cons, and how they work. By now, you’ve definitely seen your fair share of these, and have also likely been enticed to click them. The concept is basically the same for leaderboard banner ads online. They give you the general updates, events, and specials going on inside any given establishment, which is what typically entices customers to enter and spend money. You see them outside of the movies, stores, and restaurants. ![]() In real life - as in offline - you’re already more familiar with leaderboard ads than you probably realize.
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